United Kingdom (London)

Outdoor Advertising

The TDK logo, a representation of the TDK Group’s identity, is displayed at landmark sites in major cities around the world as a part of the group’s corporate branding activities.

Installation Location	Size	Type
Piccadilly Circus Westminster, London W1J 9, U.K.	4.8 m high × 20.16 m wide	LED

TDK’s advertisement in the West End of London's Westminster district is a neon sign in Piccadilly Circus, a London tourist spot, that was installed in the early 1990s. This London City center features a concentration of entertainment facilities including major shops and theaters and attracts large numbers of tourists and shoppers. Traffic volumes are high and many of London’s famous double-decker buses as well as taxis and cars pass by the world-famous London landmark. In July 2010, the neon tubes were replaced with LED displays.
In July 2010 the neon tubes were replaced by LED lighting, which enables high-resolution images. Utilizing this special quality, the outdoor billboard in Piccadilly Circus displays original images expressing the TDK brand based on such themes as TDK’s corporate culture and principal fields.

General View

Video of the neon set up in Piccadilly Circus can be seen.

Watch the Video

"We're here!" Series

This series features themes showing TDK to be a really familiar brand. TDK manufactures electronic components, which are widely used in smartphones, automobiles, wind-power generators, and so on. Although they are not visible from outside, the series shows that TDK components are actually very close at hand.

Series of Famous Sayings on Creativity

This is a series on the theme of creativity, which is one of the pillars of TDK’s corporate culture. Famous sayings on creativity by historical figures from around the world are displayed in impressive images.