The TDK logo, a representation of the TDK Group’s identity, is displayed at landmark sites in major cities around the world as a part of the group’s corporate branding activities.
| Installation Location | Size | Type |
|---|---|---|
| Ginza World Town Building, 5-8-17 Ginza, Chuo-ku, Tokyo Japan | 14 m high x approx. 15 m wide (front) with sides of approx. 3 m | Neon tube |
The Ginza neon advertising tower is installed in an ideal location—a spot with good visibility from the Wako Building and San-ai Building in Ginza 4-chome, an area that can properly be called a landmark in Japan. The neon sign makes use of building design, which features a curved surface, a distinctive attribute of the building, to create a sense of continuity and an attractive form. The TDK logo is displayed in white neon against a backdrop of blue, the corporate color. To make use of the size and shape of the sign and to create an original neon design, the sign surface is divided into 346 cells and it is covered with neon tubes and 189 white strobes, an uncommon method for a large neon sign. Also, the lighting pattern uses the device of a succession from the side, and waveform lighting patterns and other innovations are used to express an electric signal waveform, a symbol of an electronics company, to evoke a sense of technology. The patterns can be modified using electronic control.
