The TDK logo, a representation of the TDK Group’s identity, is displayed at landmark sites in major cities around the world as a part of the group’s corporate branding activities.
|Piccadilly Circus Westminster, London W1J 9, U.K.||4.8 m high × 20.16 m wide||LED|
TDK’s advertisement in the West End of London's Westminster district is a neon sign in Piccadilly Circus, a London tourist spot, that was installed in the early 1990s. This London City center features a concentration of entertainment facilities including major shops and theaters and attracts large numbers of tourists and shoppers. Traffic volumes are high and many of London’s famous double-decker buses as well as taxis and cars pass by the world-famous London landmark. In July 2010, the neon tubes were replaced with LED displays.
In July 2010 the neon tubes were replaced by LED lighting, which enables high-resolution images. Utilizing this special quality, the outdoor billboard in Piccadilly Circus displays original images expressing the TDK brand based on such themes as TDK’s corporate culture and principal fields.
2014 New Year version
This illumination is on show from January 1 to 6, 2014 (London local time).
2014 Christmas version
The theme of this year’s Christmas version is dots.
RGB dots displayed in the shape of letters on the LED screen all of a sudden turn into snowflakes.
This illumination is on show from December 18 to 25, 2013 (London local time).
"With you always" Series
This series shows that TDK Electronics components are installed in the various products．
It's creative shows that actual TDK electric components move into smartphones, personal computers and automobiles. We can see and understand that TDK components are actually very close with us.
"We're here!" Series
This series features themes showing TDK to be a really familiar brand. TDK manufactures electronic components, which are widely used in smartphones, automobiles, wind-power generators, and so on. Although they are not visible from outside, the series shows that TDK components are actually very close at hand.