As a corporate citizen, TDK recognizes the importance of coexisting with the community and, thinking about what we can do for society as a company, promotes various original social contribution activities.
Based on TDK's corporate motto of "Contribute to culture and industry through creativity," the TDK Group aspires to foster the development of a healthy and prosperous society by implementing various activities in which all TDK employees can feel committed and connected to the community.
The TDK Group will utilize its various resources (employees, products, capital, information, etc.) to globally implement proactive community activities - both alone and working alongside NPOs and NGOs - that contribute to the betterment of society in the areas of (1) academic, research, and education, (2) sports, art, and culture, (3) environmental conservation, and (4) social welfare and local community service activities.
TDK is willing to return the profits of its activities to local communities by utilizing our accumulated product technologies and human resources. Specifically, TDK wishes to offer opportunities for young people who will lead the next generation to acquire a wide range of knowledge, experiences, and skills.
Our goal is to get children interested in monozukuri manufacturing, and to enable them to see how exciting and fun it is. Since 2007, we have implemented programs for elementary junior high school students from in and around Akita Prefecture. To date, we have had a total of 2,112 participants.
In FY2015, we have held this event a total of seven times in Nikaho City and Akita City in Akita Prefecture. The theme this time was to make a music clock and experience the excitement of the strange-and-interesting world of electric science, such as by the soldering process, completing the clock, checking to see that the LED light comes on and that the music sounds, and more. At this workshop about the history and mechanism of clock work, the participants got to experience the fascinating field of electronic science. Some of the students who participated commented as follows: âIn making a clock, I came to understand just how hard it is to assemble something,â âThere are lots of different parts, and I got to see how each of them plays an important role. I was so impressed.â
TDK strives to be an "exciting company, " capable of providing quality and excitement to stakeholders. TDK provides support in inspirational sports and art activities that uplift people's hearts.
In May 2016, five woodwind instrument musicians of the Berliner Philharmoniker performed at the Chiyoda Ward Kojimachi Junior High School (Tokyo).
Four pieces including a Danzi wind quintet piece were performed, followed by an encore of âMoon Over a Ruined Castleâ and other pieces arranged for a quintet by the orchestra members. The students were enthralled by the changing tone of the wind instruments in accordance with each tune.
At the artist question-and-answer session, each of the members answered questions such as: âHow much did you practice?â, âWhy did you decide to become a musician and how old were you when you decided?â. At the final joint performance, the entire group of students sang the song âBlooming flowersâ to the accompaniment of the junior high school brass band club plus the wind quintet. This was an experience that the students will not soon forget!
In May 2016, we invited 200 music students as well as 100 Deutsche Schule Tokyo Yokohama students to the open rehearsal, ahead of the TDK Orchestra Concert.
Before the rehearsal, we invited concert sommelier Satoshi Asaoka to give us an overview of the music and highlights in a preliminary lecture. Later, at the rehearsal, the students listened attentively as Simon Rattle, chief conductor and artistic director, completed the music pieces while coordinating and communicating with orchestra members.
The students remarked as follows: âI was inspired by the fact that I saw things I couldnât experience at a concert such as how music is actually made, breathing coordination, etc.
TDK is engaged in R&D activities to provide products that make people's lives more convenient. But we also work earnestly on various environmental conservation activities to contribute to the symbiosis with the global environment.
TDK conducts its business activities on a global basis. We endeavor to apply our resources in a positive manner and provide help in overcoming various challenges in local communities, in order to realize a better society.