The TDK logo, a representation of the TDK Group's identity, is displayed at landmark sites in major cities around the world as a part of the group's corporate branding activities.
|1 Times Square, New York, NY 10036 U.S.A.||9.75 m high × 11.89 m wide||LED|
TDK has an LED advertisement installed on the One Times Square building, which is located at the intersection of 7th Avenue and Broadway in Manhattan, the central district of New York City. There are numerous billboards installed on the exterior walls of buildings in this area and many advertisements, large displays, and electronic billboards for global corporations, creating an atmosphere that represents shopping districts not only in America, but around the world. Times Square is extremely well known as a tourist spot and a site for disseminating information. It is also famous for the countdown on New Year’s Eve, and scenes of the countdown are broadcast throughout the world, providing global exposure to TDK’s neon sign.